The music industry has been transformed beyond recognition by digital technology over the past two decades.

From the collapse of physical media to the rise of streaming, artists and labels have had to constantly adapt to survive.

The Streaming Revolution

Spotify, Apple Music, and their competitors have made virtually all recorded music available to anyone with a smartphone and an internet connection.

While this has been great for listeners, the economics for artists remain challenging—streaming pays a fraction of a cent per play, requiring massive audiences to generate meaningful income.